Ever wondered what makes a traveler stop scrolling and click to book? The answer is simple: booking filters.
When it comes to hotel bookings, travelers aren’t just looking for a place to sleep. They’re searching for a place that checks all their boxes – whether that’s a hotel with a rooftop pool, one that welcomes guests with their furry friends, or something right in the heart of the city. For some, lack of an on-site restaurant is a dealbreaker; for others, it’s all about free parking or spa access.
That’s why it’s essential to make your property’s best features stand out.
✅ Why Filters Matter More than You Think 🤔
Imagine that your property offers air conditioning, an essential feature during the scorching summer months, but it isn’t included in your amenity list. As a result, when a traveler searches specifically for hotels with air conditioning, your property won’t appear in their search results. That means you’re missing out on a potential booking simply because that amenity wasn’t listed.
Filters are often the first thing a traveler uses to narrow down their search from a broad range of hotels. They help guests find exactly what they’re looking for. And if your property isn’t showing up in these results, you might be missing out on valuable bookings. That’s why it’s so important to keep your amenity listings up to date, so guests can find exactly what you’re offering when it matters most.
Say Hello to Popular Filters 👋🏻
At trivago, we go beyond just letting you tag your amenities. Our platform also highlights “Popular Filters”, indicating what travelers are searching for the most. This means you can tailor your profile to include not only what your property offers, but also what travelers actively care about. And as a Business Studio+ subscriber, you have access to travelers’ top filters on trivago. Do you offer them, too? Indicate them on your profile to help boost your visibility in search results.
If you don’t have a Business Studio+ subscription yet, there’s no better time to sign up for it than now.
Choosing the Right Filters
Ready to boost your visibility and appeal to more travelers? Make sure your filters are working just as hard as you are. Start your Business Studio+ subscription today and let your amenities do the work to drive more direct bookings.
