Water is a precious resource, yet the beauty industry is one of the largest consumers of water. According to Euromonitor, the beauty industry used around 10.4 million tons of water in 2020 alone. From product manufacturing to consumer use (like washing hair and removing makeup), the demand for water in beauty is immense.
In addition, shampoos, conditioners, and skincare products often contain unnecessary water as a filler ingredient. By adopting water-conscious habits and choosing waterless or water-efficient products, we can play a role in reducing water waste.
