Despite the rich tradition, the future of shepherding and cheesemaking in Serra da Estrela faces significant challenges. Climate change poses a threat to the natural pastures, and economic pressures drive many younger generations away from this demanding lifestyle. The rise of industrial cheese production also puts traditional methods at risk.
In recent years, the communities of Serra da Estrela have increasingly turned to tourism as a means of sustaining their way of life. Recognizing the allure of their picturesque landscape and the appeal of their peaceful, traditional lifestyle, locals are working to attract visitors from around the world. European Union grants have helped develop the infrastructure in this untouched region needed to draw and accommodate tourists, while associations such as the Aldeias de Montanha, a collection of mountain towns in the region, have undertaken extensive PR campaigns to highlight the work of local artisans.
At Terra & Tu, we are proud to be the first and only operator to offer tours in the Serra da Estrela region. Each of our adventures includes hands-on, immersive experiences with shepherds, cheesemakers, breadmakers and other local artisans. It is our hope that, by exposing outsiders to their way of life, we can help keep the tradition of local shepherds and queijeiras alive for generations to come .
